Planning Blog

Commercial Project 

This is my first project for aice media. The project to to make a 25-30 original content commercial on a selected company or product in which I chose the water brand Essentia. This project is to give a taste into the class and the final Cambridge exam movie. I will be filming my own original content with provided cameras and I plan out the entire project myself: Props, costumes, schedules, locations, and even a back-up plan. I also edit and make the pieces I film into the actual commercial.

Planning 

Props

I am using a bottle of essentia water as the main prop and a water fountain for use of water flow

Costumes 

Athletic wrestling clothing: either rolling shorts and a tank top

Schedule 

I think to start I’m going to have the bottle set up on a water fountain and film that with fountain water running, then head to the track film drinking water after a lap and zoom on condensation 

Locations

Building 5 water fountains, football field/ track, and track shed area

Back-up Plan

In case of rain I will still use the bottle prop and get water fountain film and location but instead of football/track field or track shed... I will film at media center staircase building 5 and film running stairs, and drinking of water after

Filmed Commercial 

How I want the commercial to go is intro to a bottle standing tall on a fountain (will use low camera angle on a close-up to give the impression), with the fountain water flowing behind. I will edit voiceovers into the piece while water is flowing saying something along the lines “nothing is better than Essentia Quality H2O”. Then jump cut to a runner on track or stairs(back-up) then jump cut to them drinking the bottle that is dripping from condensation. Ending with another promotional voiceover.