I’m choosing Essentia the water brand as my commercial subject. I’m choosing this, because I think water is a more board category to make there are a lot more examples to follow. Also I reuse a essentia water bottle everyday and I made up a bunch of jokes and gags from it. I hope to use a few in the commercial just need to decide how I’ll make the commercial follow with them.
Standards in commercials for water are kinda just like using beautiful environments with flowing water. I’ve seen many using ocean resorts, ocean areas or like waterfalls. They also film in a way that makes the water look more refreshing like scenes where they show the bottle it will be dripping from cool condensation. Also filming an athlete drinking it, usually a runner or someone finishing a workout oppose to like a football player.
Norms for editing are lots of inserts, jump shots or cutaways, and dissolves. A Fuji commercial used a insert of a vibrant river following while having the bottle phase in. In commercials with essentia they cut from athletes to the bottle as it’s main edit. All commercials usually have a soft persuasive tone in the dialogue it’s never something extreme or super exciting and usually ends or includes a slogan like fuji’s purest water slogan. Most sound is non-diegetic with the main speaker being a voiceover
These are all the standards I should follow in my commercial
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